That also costs a lot of money. I see his point, but Phone Number Database wonder how many companies will see it that way in the near future. Time will tell, I guess. Use of artificial intelligence So integrated use of all tools, that's where Adobe puts the focus in the Phone Number Database continuous development of their marketing assets. And artificial intelligence will play an Phone Number Database increasingly important role in this. “Artificial intelligence provides integrated access to everything that is already available so that people can do something valuable with it,” Axel says.
Big data and data science Then I'm still Phone Number Database curious how Axel views concepts such as big data and data science and where they touch on the 'old' digital analytics . According to him, digital analytics mainly provides insight into customer data and Phone Number Database customer behaviour. Big data goes much further than data directly related to customer relationships. In his view, analytics is especially valuable at an operational and tactical level.
Depending on your digital maturity, your Phone Number Database company moves towards data science, where predicting customer behavior is the main focus. That's where you can deliver highly personalized experiences to customers and where artificial Phone Number Database intelligence makes a significant contribution. We humans do not become redundant But whichever way you look at it: no matter how widely you use artificial intelligence and how automated your processes become as a result, you will always need people who do something meaningful with the data.