Keyword stuffing is the practice of repeating the same keywords (or similar phrases) in your content to manipulate rankings.
Back in the ’90s, this tactic used to work. Not anymore.
Keyword stuffing is a bad SEO practice because:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
It makes you sound unnatural. Cramming as many keywords as you can into your content makes your writing sound robotic and ridiculous. So it becomes an instant turnoff to readers.
It can lead to a Google penalty. Google says that “filling pages with keywords or numbers […] can harm your site’s ranking,” so don’t bother unless you want your rankings to take a plunge.
What should you do instead?
The antidote to keyword stuffing is comprehensive content.
You can create this in two ways.
First, write in-depth content that covers a topic meticulously. The result? You will naturally include most expressions and long-tail keywords people use to discuss the topic.
Second, try to cover subtopics that searchers might want and expect to see.
Both of these things can help you rank higher because Google doesn’t only judge content based on how many times it mentions the search query. It also looks at whether the page contains other relevant content and keywords:
There are many ways to find potential subtopics to cover, such as:
Looking for common subheadings among top-ranking pages for the target keyword.
Brainstorming related topics with your team.
Checking the “people also ask” section on the SERPs.
But these methods are labor-intensive.
The easiest and most efficient way is to run a content gap analysis for your page. This shows keywords the top-ranking pages rank for that you don’t, some of which tend to represent subtopics.
Here’s how to do it:
Enter your URL into Site Explorer.
On the left menu, click Content Gap.
Enter the URLs of 2-3 similar top-ranking pages for your main target keyword in the input fields.
Run the search and look for keywords that represent subtopics.
For example, if we do this for our guide to guest blogging, we see a couple of keywords related to “guidelines”: