You read that right, I'm cross-industry, and it's entrepreneurship + cross-industry.
Here's a chat about why you chose to start a business and why you chose to cross industries.
First of all, let's talk about why I chose to start a business. One simple reason is that I don't want to give it to someone else anymore. Why don't you want to do it for someone else? It's all someone else's business, not your own. Even if it is realized, it is something that is made under the framework of others, and the speed and efficiency of their own improvement on it are extremely low. Therefore, at the end of 2017, I have the plan to come out and do things on my own.
Let's talk about why it's cross-industry. This reason is also very simple, friends in the industry have several years of accumulation, if you join, the cost is low. In this way, I can quickly understand the industry, enter the role, and deal with related things in this process. As it turns out, it is. Since my previous work was basically cross-industry, it would be very quick to learn about a new industry.
About the business
Borrow chickens to lay eggs
This business model is actually quite old-fashioned, and it has been played badly. However, for themselves, there is a strong malleability and scalability. Let's elaborate.
This, I have carefully considered for a while, it would be better to use the word "resource allocation" to summarize. It is how to effectively use the company's own, upstream and downstream resources to achieve the expected results.
In terms of the company, it is the Latest Mailing Database product, which will be described in detail in the following part.
Regarding the upstream, it mainly includes advertising platforms, content platforms, resources, etc. The quality and stability of the advertising platform need to be considered in a key way; In addition, how to improve the quality of income in the case of downstream cooperation is the focus of the focus. To put it bluntly, it is "the struggle between cheating and anti-cheating", and the direct point is how to brush the amount and not be dealt with, and can make money.
This part, I am currently studying. Content platforms mainly include information and videos; At present, there are also platforms such as novels (which are under continuous concern). Other resources are mainly sought out and collaborated around increasing revenue and promoting user activity.
Regarding the downstream, the main ones I have learned so far are traffic cooperation, as well as basic optimization and promotion. Traffic cooperation, this is mainly the amount of brush, the purpose of brush volume is revenue; The point to note is that it cannot be caught by the anti-cheat system, otherwise the corresponding advertising ID of the product will be affected, and the serious one will affect the account and the subject.
The basic optimization part is mainly for the optimization of the product application market, mainly including downloads, reviews, descriptions, screenshots, etc., which can affect the quality of the product in the application market; There are quite a few downstream platforms that specialize in doing this. Promotion is mainly product promotion, the main ways are application market, information flow, integration wall, interactive advertising and so on.
The business part needs to be supplemented by the financial aspect, which is actually the money in and out (where, how, effect, etc.) and the relationship with the finance and taxation department. This is very important for any company. I've seen bosses who don't manage money and cause the company to lose money, and I've seen bosses who don't spend money to cause the company to fall into debt and even affect the company's credibility.
Of course, this is not only a personal problem of the boss, but also the members of the board of directors and the responsible persons of the relevant departments will be responsible, and they are also obliged to face and deal with these problems. I'm still learning this part, it's too complicated
About the product
From 0 to...
Not yet 1, I'm not very satisfied with the current state of the product.
The main reason is that "there are still many points that have not been done well, and there are still many goals that have not been completed". In mid-December 2017, I began to contact the current project, and now the product has completed two large version iterations, and there are two small versions, in general, the product score should be around 75. The main purpose of this year's products is to complete the construction of the basic framework and the initial revenue. The first goal is barely completed, and the second road is still very long.
The important thing for information advertising products is to be active and retained, and high retention and high activity will bring higher revenue. I think everyone understands this, so I won't talk about it. But how do you improve activity and retention?
At present, more of our products are in line with products such as Fun Toutiao, Micro Carp Look, etc., and earn points through tasks. Most of the increases are missions, that is, by increasing the way to earn coins, to increase the activity and retention of users. The setting of tasks is mainly one-time and segmented. In addition, some thresholds have also been set in the process of redemption, in order to improve retention; For example: "Complete xx tasks for xx consecutive days" to receive a certain amount of goods.
How to improve the user experience in the case of meeting these two purposes is also a problem that needs to be constantly considered. In fact, in the case of non-profit, too much consideration of user experience, I think it will lead to a narrow space. Moreover, in the pursuit of efficiency and profitability, we should give up or pay less attention to the user experience.
This is a big principle, because living has a future. The user experience and product logic mentioned here are not the same thing, do not confuse the two. There are hard wounds in the product logic, which must be adjusted and modified.
Why? Because there are problems with product logic, it means that more time and space are needed to deal with these problems in the future, which is also an invisible waste. How to deal with the product logic as a product is entirely a matter of the individual and the team (don't worry, it will be mentioned later in the team and individual section).
Regarding the product, I would also like to talk about the problem of the ability of the product manager: emotional intelligence is important! Collaboration is important!! It's not long to live alone!!!
Why? Think about it for yourself, I can't understand everything